Our Mindset & Philosophy
Smart Taps, Smarter Habits: Saving Water One Drop at a Time
Water is the lifeblood of our planet, yet we often let it slip—literally—through our fingers. From brushing our teeth to washing dishes, taps are central to our daily routines. But they’re also silent culprits of water waste. The good news? With a few smart choices and mindful habits, we can turn our taps into tools for conservation.
The Hidden Cost of a Dripping Tap
A single dripping tap can waste up to 20 liters of water a day. That’s over 7,000 liters a year—enough to fill a small swimming pool! Multiply that by millions of households, and the impact becomes staggering.
Upgrade to Water-Saving Taps
Modern tap technology is a game-changer:
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Aerators: These mix air with water, reducing flow without sacrificing pressure.
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Sensor taps: Automatically turn off when not in use perfect for public spaces and homes alike.
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Low-flow taps: Designed to use less water per minute, ideal for kitchens and bathrooms.
Tap Type
Aerator Tap
Sensor Tap
Low-Flow Tap
40–60%
Best Use Case
Bathroom & kitchen
Public restrooms
Residential bathrooms
The Scale of the Crisis
India holds 18% of the world’s population, but only 4% of its freshwater resources. That imbalance is at the heart of the problem. According to government reports, nearly 600 million Indians face high to extreme water stress, and 21 major cities could run out of groundwater by 2030.
